Caritas Research Caritas Research

Behavioural science consulting

Behavioural science.

We apply behavioural science to understand how individuals and communities actually decide and act — and use those insights to improve programme design, messaging, and take-up.

Four pillars

How we typically engage

From behavioural diagnosis to implementable changes.

Diagnose

Walking through the programme from the beneficiary's point of view — where the gap between intended behaviour and actual behaviour opens up, and why.

Design

Mapping interventions against established frameworks (COM-B, EAST, the behavioural nudging literature) and selecting ones that match the context.

Test

Small, well-instrumented pilots to test whether the behavioural components actually change behaviour — before committing to scale.

Thinking behaviourally about a programme? We'll help you pressure-test assumptions and design interventions with teeth.

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